Category Archives: General

Bax on “normalisation” at UCLAN

“As we seek to learn in this brave new digital world…how can we blend technology with human intervention in the most productive way?”

At a recent conference at the University of Central Lancaster (UCLAN), Professor Steven Bax opened his talk with this question. He went on to discuss the “normalisation” of technology once we as humans go beyond the ‘wow’ factor (Murray & Barnes 1988).

Bax argues that normalisation is achieved once technology becomes invisible and integrated into our teaching and learning practices without it being noticed. Obviously we as educators, and our learners are aware that technology is being used, but normalisation suggests that it is imbedded in such a way that it becomes unnoticed and a part of part of normalised practice, thereby supporting learning invisibly without a conscious thought.

In this way, it can be argued that more teaching and learning is achieved because the real pedagogical value of activities is considered, and the learning becomes the priority, rather than the servant, in a paradigm where technology is considered the master. Therefore, learning is maximised and the technology provides an optimum contribution to achieve this.

As individuals, Bax notes seven stages of normalisation and characteristics of users of technology:

  1. Early adopters
  2. Ignorance/scepticism
  3. Try once (find no real advantage)
  4. Try again
  5. Fear/awe/excessive dependence
  6. Normalising
  7. Normalisation

Normalisation of technology seems to be more prominent in society today due to the rise of electronic devices. However, as I reach for my glasses to step away from my screen to go make a coffee, I depend on another technology that has long become normalised in my life. I’m sure when they were first invented, glasses also had a wow factor too!